07/11/2011
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SME’s join up with social networks
49,8% of Spanish small and medium-sized enterprises are present in the social networks
49.8% of Spanish small and medium-sized businesses are present in social networks and use this as a way of communicating with current and potential clients. The most-used is Facebook, followed at a distance by Twitter at 11.19%; YouTube, at 8.26%; LinkedIn at 6.54% and, finally; Flickr, at 3.21%. According to this study, Madrid, Barcelona and the main cities of the Basque Country are those that register greater presence and activity in these channels.
In spite of these figures, it is true that, according to the report, the active use of social networks is situated as less than 25% and more than half the companies that use them do so less than once a month.
The “First National Study on the use of the social networks by Spanish SME’s” reflects on how “thanks to the corporate use of the Internet, a wide range of opportunities has been opened up, so any organization or business that wants to be competitive in the current economic climate has to know how to exploit”. In this way, social networks have turned into important channels of business communication that, if they are well managed, allow one to promote oneself simply and effectively on the Net, with a direct return in terms of business.
The study has been carried out with a sample of more than 2,500 companies all over Spain with less than 50 employees, that is to say, small and medium-sized enterprises.
Francesc Fajula, General Director of the Banesto Foundation explains that “these facts are very encouraging, but behind this percentage of social network use lies significant room for improvement in terms of the inequalities in the use of the larger platforms as per sector and geographic location, as well as in the update frequency and the type of networks employed”.
And, as Sergio Cortés, Managing Director of Cink Shaking Business and the technician responsible for the report, qualifies, “we are not facing companies that employ several tools all together; they are used to using one or two, and a maximum of three social networks rather tentatively”.
The service sector is where most companies that have already gone for social networks are concentrated, promoting themselves on the Internet and staying competitive. They especially highlight the data from the Hospitality industry and Tourism sectors, in which 72,76% of SME’s use some type of social network. At the another extreme, below the barrier of the 40 percent, we can find sectors that have a less direct relation with the public, such as agriculture, animal production and fishing, industry, construction, transport or logistics.
Overall, Sergio Cortés explained, “the Spanish SME has taken steps towards having a significant presence in social networks, but we can say that we still find ourselves in the early stages in terms of real benefits in business terms”.
Source: Computerworld, Thursday 27th of OctoberIn spite of these figures, it is true that, according to the report, the active use of social networks is situated as less than 25% and more than half the companies that use them do so less than once a month.
The “First National Study on the use of the social networks by Spanish SME’s” reflects on how “thanks to the corporate use of the Internet, a wide range of opportunities has been opened up, so any organization or business that wants to be competitive in the current economic climate has to know how to exploit”. In this way, social networks have turned into important channels of business communication that, if they are well managed, allow one to promote oneself simply and effectively on the Net, with a direct return in terms of business.
The study has been carried out with a sample of more than 2,500 companies all over Spain with less than 50 employees, that is to say, small and medium-sized enterprises.
Francesc Fajula, General Director of the Banesto Foundation explains that “these facts are very encouraging, but behind this percentage of social network use lies significant room for improvement in terms of the inequalities in the use of the larger platforms as per sector and geographic location, as well as in the update frequency and the type of networks employed”.
And, as Sergio Cortés, Managing Director of Cink Shaking Business and the technician responsible for the report, qualifies, “we are not facing companies that employ several tools all together; they are used to using one or two, and a maximum of three social networks rather tentatively”.
The service sector is where most companies that have already gone for social networks are concentrated, promoting themselves on the Internet and staying competitive. They especially highlight the data from the Hospitality industry and Tourism sectors, in which 72,76% of SME’s use some type of social network. At the another extreme, below the barrier of the 40 percent, we can find sectors that have a less direct relation with the public, such as agriculture, animal production and fishing, industry, construction, transport or logistics.
Overall, Sergio Cortés explained, “the Spanish SME has taken steps towards having a significant presence in social networks, but we can say that we still find ourselves in the early stages in terms of real benefits in business terms”.
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